Businesses tend to struggle with the management of all the content that is required to gain more customers. To make the management task easier for the businesses, there are various new content as a service companies that help in managing and repurposing the content. These companies allow the marketers, developers and various other businesses to access, manipulate and share content from a centralised location. In other words, the content can be formatted in such a way that it is suitable for any given channel. Living in an omnichannel world
It costs businesses about 10 per cent of its revenue when they do not implement the omnichannel approach. For businesses to keep their content relevant, it is necessary for the businesses to implement that omnichannel approach. It helps in increased revenue and customer engagements. Making use of content as a service approach has become essential as the businesses are expected to keep up with a consistent message across all the devices. Personalisation is the next big marketing technique It is frustrating for the people to be presented with irrelevant things while they search for some specific content. Customers are more into receiving personalised experience from the companies. Only the business that are able to give their customers this personalised experience is able to gain rewards. Customers tend to willingly pay more when businesses are able to make personalised purchasing recommendations. Making use of content as a service gives your business the ability to personalise better. For example, if a website or mobile app can draw upon centralized content to select the most appropriate information for a specific user, brands can provide a better experience. When content as a service (CaaS) platform is merged with some personalisation tools that are offered by the marketing automation platforms, it can help in creation of tailored customer journey. Getting data on content consumption Content marketer find it difficult to answer questions like, how well does same or similar content pieces perform across different channels? Or does this content resonate with your audience? With content as a service platform, it is easier for content creators to understand how content is performing. Content insights can be centralised. Updates made to content based on centralised insights can be immediately pushed across channels with just the click of a button. Customers reward businesses that provide an omnichannel experience and which allows them to consume content through many different screens.
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