Data driven strategy helps businesses to understand their target audience entirely. Since the success of any business is based upon the ability of it to connect with their target audience, businesses are becoming more customer centric. Hence the companies are trying their best to incorporate data driven strategies in their marketing plans. Following are some way in which data driven marketing can be used gain customers. Set up buyer personas
Making use of big data technology, businesses can collect information to create personas of different segments of their customers. Eventually, when these personas are put to use, they are proven to increase the effectiveness of any website by 2 to 3 times. Because of this success, the strategy is an amazing way to gain more customers. To implement this strategy in your business: Use data about the habits and characteristics of different segments of your audience to target your marketing more effectively. If people figure out that the message that are given out are for them, they will pay more attention to it. Make your landing pages work for you Data-driven marketing is either fixed or planned for 78 percent of marketers. Using data-driven practices can optimise things like landing pages to attract more customers. It is because of the landing pages that the businesses are able to reach out to the targeted audience via various search terms which are related to their products and services. You can use big data to target your landing pages so that the page will reflect which segments of your audience are interested in certain aspects of your company. This way, the most relevant persona will be targeted for each landing page, making it more likely to attract their attention. Making use of Facebook custom audience Business should make use of this social media platform to target the larger amount audience at once. One greater thing about using Facebook for business purpose is that it provides you with the facility to make use of data driven tools. These tools help in improving the marketing and eventually attracting more customers. To do so, you can make use of the Facebook custom audience which help you target users who are similar to your established customers. In will provide your business with higher quality leads which in turn will boost your sales. Give customers a deal Most customers wish to receive or have coupons before they make a purchase. This can be taken advantage of by making use of data to target the coupons to the correct set of audience segments. Use the data you have on past customer behaviour to send those buyers customised coupons or other offers. You can even measure the effectiveness of your coupons by tracking redemption rates.
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