Most people think that becoming a digital marketing expert through blogging is impossible. This article will explain you just the opposite. Here are some major modules in digital marketing that will help you in becoming a digital marketing expert through blogging. These major modules include:
In today’s marketing world, this skill is on a huge demand. People need to know that content marketing is not only about writing a blog post or article and publishing it online. There is more to it, it helps you gain more traffic to your business and keep people engaged on your website for a longer time. But the question remains, how exactly does blogging help you master this skill?
For the matter of fact there are three phases of content marketing
Search Engine Optimisation
Popularly known as SEO is one of the most difficult skill to master. Since Google keeps on changing their ranking algorithm more than often, it keeps SEO on their toes. Reason being, the tricks that have worked previously might not work anymore.
While blogging, when your write a blog post, chances are that you have done some keyword research. The keyword research is done so that you learn what your competitors are up to and have published. While writing the blog post, you’ll be using the target keyword in the right areas to improve the ranking possibilities of that article. Also, you will be using it in the URL and anchor texts. It is the on-page optimisation part of SEO.
Once your post is published the incorporated keyword will help you reach your targeted audience and increase traffic on your website. You can even use tricks like PR coverage and commenting, these for a part of the link building component of the SEO.
Various SEO companies majorly focus on the above-mentioned aspects of SEO while marketing their customer’s website. Thus, SEO experts focus on writing and promoting the blog post which helps them master the essential components of the SEO.